Case Study: The post penguin strategy to build links
Google has changed the SEO game after the penguin 2.0 update. It has become very difficult to build links and specially for the ones who start with a fresh domain like me. Well, i got penalized by the both panda and penguin updates in 2 of my sites so i got into my 3rd (Current) domain to give myself a last chance in the field of blogging.
After researching on how to build links after the Penguin 2.0, I have jotted the strategies on link building that will help you rank well and prevent Google from considering you into a spam.
Post Penguin Link Building Strategies
Don’t go crazy building links: SEO 2013 focuses on quality not quantity. One need to have a proper plan on how to build links and from where to build links. Have a quality standard, don’t just grab links from anywhere like a greedy dog.
Build links only from your niche, 5 quality links from same niche is worth even more than a 1,000 spam links.
Over Optimization of Anchor text: Once there was a time when we could outrank even high PR sites by building links with exact anchor text but according to Google algorithms its spammy. There is a proper way that will not make us flag as spam.
Do it in a proper balance like you are to optimize for how to increase google pagerank. You can build links in 4:1:1:2 Increase Google Pagerank : How to increase google pagerank : Click here : increase google pagerank fast. Diversify your anchor text with the proper ratios to rank well in search engines.
Directory Listing is not at all bad: Well all around the web there are 100s of articles which write as directory listing is the old school SEO but its only bad if not done in the write way. Don’t just submit to any low PR directory. Submit your websites to the HIGH PR authority directories like Dmoz, The Internet Public Library, Lanic etc.
If done the right way this is the fastest way to boost your ranking as well as google pagerank.
Link Acceleration is good,but: First of all, what is link acceleration? The rate at which you are creating backlinks in a period of time. Link acceleration is good for the new websites so that google notices the quality content and provides good SERPs.
But? now I am going to answer this but well, there are sites like fiverr.com which can link back 1,000s of sites in a very small period of time. This will surely take you to the top but soon you will be seen in penguin index.
Social Bookmarking is Good but Bad: Social bookmarking is the easiest way to build links. It’s also very important factor in the SEO 2013 but this thing can also lead you to be flagged as spam. Don’t know how? I’ll tell you.
Don’t go crazy in the social media sharing your link just anywhere. I have seen adverse effect of bookmarking on wannagainbig.com. This is one of the best post penguin link building strategy.
Quality Content Earns Backlinks Itself: Write valuable content that everyone wants to share. Sites like moz and quicksprout are one of the biggest brand names in the field of blogging. Every one loves to link back to them.
The reason is they provides quality information. So they are able to grab 1000′s of Facebook Likes and Tweets. As seen, Google ranks that content higher that gets more social shares.
Guest Post to Build Relations: Guest post is the new way to build authority and dofollow links. This is the way to build natural links which carry more worth that building links by other means. I was really impressed by the work of Jane sheeba.
Guest post in your niche with a website with at lest PR 4. This will also provide you quality referral traffic.
Old School yet effective: Commenting is the old school way of building backlinks which still stands strong after the Google penguin 2.0. Leave a quality comment on a high PR site. This will help you build relations with the author and a baklink to your site.
You can also do this via commetLuv or KeywordLuv. It will help you get a backlink with an optimized anchor text that will also help you increase your pagerank.
Infographics Go Viral Easily: Infographics these days are dominating the old way of making content. Again SEO companies like Moz prefers to make infographics for the guides ad they can easily earn backlinks from it.
To get backlinks simply provide the embed code of the Graphics image and rest of the thing it’ll do itself.
One need to be very careful in building post penguin backlinks. I have shared the ways i use on my websites. Hope these will help you protect from the next penguin update.
Help us grow by sharing these content on twitter and Google.